Understanding the Origins of Social Exchange Theory
The concept of social exchange theory was initially introduced by George Homans in 1958. Homans developed a comprehensive framework that combined fundamental economic principles with the study of human behavior. According to this theory, individuals engage in a cost-benefit analysis to determine whether a relationship is worth pursuing or maintaining. Although commonly associated with romantic relationships and marriages, the principles of social exchange theory can be applied to various other types of relationships as well.
In Romantic Relationships
When it comes to romantic relationships, social exchange theory is often applied, including its application to online dating. A study focused on dating profiles and online behaviors revealed that individuals are more inclined to initiate contact with others who possess similar or slightly superior characteristics to their own. For instance, people are more likely to reach out to individuals who have an equal or higher income level, education level, or perceived ability to provide satisfactory rewards.